The company I work for, in8, is a startup specializing in audio and visual recognition technology. For some time we’ve talked about beginning work on a unified app for all types of recognition (audio, video, images, voice, 3d objects, etc).
My goal was to make something fun, intuitive, and social. Challenges identified early on were making multiple recognition modes quickly, creating a social network around iDing, managing types of relevant content, and building things that could scale.
The team and I began taking out pieces of this puzzle to bring our idea into sharper focus.
We began by listing the data structures of what would be in the unified app. This helped to clarify what information was available to show on each screen and helped us decide what to favor in display data.
I then did a comparative analysis of all our competitors in each space, built wireframes of what they were doing, and made recommendations on what direction would be of least resistance to a user. After this we figured out what the main sections and tabs would likely need to be.
Once these wireframes were on paper, I began putting them into Omnigraffle, then Illustrator, adding layers of complexity through versioning. Soon I ran into the pain points identified head on. We then went back asked ourselves what types of interactions users would be familiar with that would help to solve some of these problems.
We took some ideas from Windows Metro. I felt a Vine style capture button could help us leverage image and video recognition without multiple mode switching. We decided that once you click on the tab to make a recognition, the app should automatically start listening for audio samples while looking through the viewfinder, with the option to cancel either.
We followed the same process with all of the pain points we had and found ways to use interactions people would intuitively understand. Finally I fleshed out the final UI and am currently in the process of building more flows to show developers and product managers as we build.
Starting a slick new splash page for Loove.
The next release for Paxico Records, IT’S YOUR CLOSE PERSONAL FRIENDS NICE&AO LIVE IN THE STUDIO by Nice Nate and DJAO. Complete with two cover designs (collect them all) and two player trading cards.
Honored to design, direct, and hand produce another cassette in an edition of 50. ♥
More new wireframes and mocks coming to fruition for our next offering of iD.